Corporate/Promotional Video 1: Amnesty International
The narrative structure of the video is voiceover, which serves to tell us about Amnesty International and all it has done. Various different locations have shown, since Amnesty International, is well… international. It helps people all over the world so various different locations need to be shown in order to make a Corporate Video about it. There is music in the background of the Corporate Video and all the sound in the video is non-diegetic. The pace is rather slow, this is to ensure that everything in the video really sinks in. The lighting is rather high key and it's usually filmed outside so most of the lighting is natural although there are a few instances where the lighting is artificial. There are many different shot types in this video; there is a P.O.V Shot, a few establishing shots as well as some panning shots. So many different shot types are present because of the many different things that are being discussed in the video. Amnesty International aims to help people. They aim to do things such as abolish the death penalty and save women from getting beaten and abused. The founder of Amnesty International started it because of a paragraph he read in the newspaper stating that 2 Portuguese had been sentenced to imprisonment because they had a drunk toast to liberty. The target audience are upper and possibly middle class people that live in good conditions. The purpose of the video is to inform you about Amnesty International and to convince you to support Amnesty International. Corporate/Promotional Video 2: em(ic)* The story is told through text that appears on the screen and the clips that are shown in-between them. Several locations are shown in order to show the several different things em(ic)* does. The only sound in this Corporate Video is the music being played throughout the whole thing. The pace is quite fast pace for the clips however it slows down for the text part, in order for people to be able to read it and to get its point across properly. The lighting is pretty high key; everything is bright and easily seen. There is both natural and artificial light throughout the video. Another case of several different shot types being used, including: P.O.V Shots, Pan Shots and Establishing Shots. Em(ic)* works with several different cultures around the world, regardless of what the culture is. People working in businesses that live pretty much anywhere around the world. The purpose of this Corporate Video is to inform you about what em(ic)* does and how they do it. Corporate/Promotional Video 3: MCM Expo London The entire thing is set at the MCM Expo in London, since it can’t really be set anywhere else because it's about the MCM Expo in London. The video shows several different cosplays worn by the people shown in the video, some of which are wearing makeup to dress up as characters from shows or movies they like. There is both Diegetic and Non-Diegetic sounds in the Corporate Video, the diegetic sound is the music playing and the non-diegetic sounds are the people talking in the background. There is dialogue placed throughout the corporate video and a few sound effects as well. The editing is rather fast paced to show that the MCM Expo is an exciting event and everyone had a good time that year. There is both natural and artificial light as the footage shows places both inside and outside. The shot types consist of mid shots for when certain people are talking, establishing shots and pan shots to show the MCM Expo and the people wandering around and occasional P.O.V shots. The target audience was people that were in a fandom or multiple fandoms and enjoyed doing things like cosplay. Mainly aiming at people that live in or near London as that is where the MCM Expo is held. The purpose of the video was to show how much fun the MCM Expo was that year and to convince people into coming again/going next year.
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There are two different types of research; quantitative and qualitative. Qualitative research is about words whereas quantitative research is about numbers. Quantitative research is basically the research of measurements, things like height or shoe size. Qualitative research is the research of reasons, opinions and motivations, qualitative research provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research.
Qualitative research allows you to explore topics in more depth and detail than you can with quantitative research however it cannot quantify how many of your audience answer one way or another, this makes it extremely difficult to create any kind of statistic and makes it hard to generalize. One of the pros to quantitative research involves the fast speed that data can be collected. This data can also be analyzed fairly quickly. In addition, using statistically valid random samples, a survey can quickly be generalized to the entire population. One con of quantitative research is the limited ability to probe answers. Also, people who are willing to respond may share characteristics that don’t apply to the audience as a whole, creating a potential bias in the study. In addition, quantitative research experiments can be costly. Qualitative research is much cheaper as it does not involve recruiting participants or using extensive methods. This is also part of the reason why qualitative research is more flexible with locations and time, you don’t need to involve a lot of people and therefore less time will be taken to get through it. Primary and secondary are two different types of sources for research. A primary source is provides direct or firsthand evidence about an event, object, person, or work of art. Secondary sources describe, discuss, interpret, comment upon, analyze, evaluate, summarize, and process primary sources. An advantage of a primary source of data is that its data that the researcher as collected and worked with personally, making it easier to answer any questions asked, a disadvantage however is that primary data can take a while to be processed and can be quite expensive. Secondary data is a lot quicker to collect than primary data is and in addition to that is a lot more accessible than primary data. A disadvantage of secondary data is that the information may not have exactly what you want, have more than you need or less than you need. Primary and secondary are also two different kinds of methods of research. Primary research involves gathering new data that has not been collected before. For example, surveys using questionnaires or interviews with groups of people in a focus group whereas secondary research involves gathering existing data that has already been produced. The purpose of audience research is to find the best range of people to target their product at and which kind of people would be most interested/able to buy their product. In audience research things like age, gender, location, income and interests are taken into account to accomplish this. There are a number of different reasons for conducting market research, one of the more notable reasons is helping companies to understand what their target audience is looking for in a product in order to get as many people to buy it as they can. Another reason market research is conducted is because it can be used to predict future trends which the companies could then follow in order to gain more success. Production research is conducted to help companies decide on a number of factors that will affect how they create their product. One factor to take into consideration would be where the product would be best shown in order for their target audience to see it, other factors would be crew, location and finance (where budget will be taken into careful consideration). |
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